Children as Consumer

The market for children’s products and food is enormous and can be also very dangerous. It is easy to influence children and parents should be aware of the fact that it is not only the school environment, friends, family who does this but also TV and magazines. They use colorful, animated, funny ads to accomplish this. Those ads are not focusing on how good or bad quality the product is but on how this product will change the life of children when they will buys it.

 

What this blog is about? 

• types of ads that are influencing or targeting young audience
•  effects of those ads
•  why companies aim to target such a young audience
•  what can be done about it 

Advertising on children is big business (Shah,2010):

• $15-17 billion is spent by companies advertising to children in the US. Over $4 billion was spent in 2009 by the fast food industry alone.
• Teens in the US spend around $160 billion a year
• Children (up to 11) spend around $18 billion a year
• Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year

Sources 

Shah, A. (2010, November 21). Children as Consumers. Retrieved April 20, 2016,         from http://www.globalissues.org/article/237/children-as-consumers# Advertising tochildrenisbigbusiness